Seminars and Speaking

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Speaking Events  •  Get Mike in Front of Your Group

The objective of Mike’s seminars is to start you down the road of profitability and sustainability on the business side of your daily activities. Seminar Content is built around two facts that affect your success on a daily basis;

Fact Number ONE: “As a contractor your major limiting asset is time.”

As a remodeling professional, chances are you can get all the studs, insulation, drywall, cabinets, furnaces and concrete you need to build or install whatever is required for the services or products you provide. You can’t buy more hours to make your day long enough to accomplish everything you need to do. 

The only way around this shortage of time is to become more efficient by implementing processes to speed up the repetitive things that eat up your time and/or enlist the help of others by delegating authority.

Fact Number TWO: “Your success may depend on how soon you can install business processes to simplify complex activities.”

When you arrive on the job you have a process for installing a water heater, shell sealing, insulation, a new kitchen, building an addition or diagnosing the building’s performance (all complex activities). 

However you may have no processes in your business to assure sustainability. 

Sustainability is most often dependent on cash flow. The three most important processes for creating and maintaining cash flow in businesses are; positioning, pricing, and proposing. These complex processes are so inter-dependent that if one fails the others falter. When these processes work, profits follow. When there is a failure in one of these systems you might actually begin going out of business, regardless of how big you are or how long you have been in business. 

Sadly, too many contractors start going out of business the day they open their doors. The real issue is that often we don’t know what we don’t know!

Mike doesn’t claim to be the brightest person in the room during his seminars. Mike says; “We may not find all the answers during this day together, but we’ll for sure find the right questions. If you know the right questions, you can get the answers.”


2019 Seminar Content for upcoming two-day seminars in FL


Day One: Estimating Expertise, Rules and Laws, Wind Mitigation, Worker’s Comp, Job Safety, Advanced Code, Business Practices.


Business might be different if you knew...

1. how a downturn in business can give you new, fresh opportunities for profit.
2. how to make smaller jobs work economically.
3. how to eliminate ‘bottlenecks’ that steal your productivity.
4. the three most common methods of estimating—the good, the bad and the ugly.
5. how to confidently determine a fair price for your work.
6. why and how your competition consistently quotes lower prices and what to do about it.
7. how to master an organized estimating system either manually or with a computer.
8. how and why to get a signed agreement the first time you visit with the prospect.
9. five ways to get paid for the free estimate.
10. how to program your client in advance to pay your deposits and payments promptly.
11. how to write your specification and contracts and maintain job files to avoid conflicts during and after construction.
12. how Mrs. O’Leary’s cow continues to change your life following the great Chicago fire of 1871.
13. how new code requirements can help and hinder your relationship with the client.


Day Two: Delivering a Better Product

Business might be different if you knew...

1. how the laws of physics influence your own home and each of your client’s homes.
2. why we can sometimes build on time and on budget, but the buildings don’t work.
3. how to appear like a wizard to your prospect by solving seemingly impossible problems in their homes.
4. how to stir a deep interest in your clients about energy conservation, comfort, health and safety in their home.
5. how to educate your client about what they need to know to make a wise choice of contractors.
6. why you must stress the minute details while you educate the prospect about issues of comfort, health and safety in their home.
7. how to insure that each of your customers become raving fans.
8. how to make wise choices of new products you will begin to use every day to comply with new codes.
9. how to manage multiple jobs and delegate authority while maintaining consistent results.
10. how to keep your name in front of your client without spending a fortune so that you can be their contractor for life.


Over $200 in
free software
just for attending!


Free Software Tools:
Overhead Calculator

Free Report:
Results-Oriented Job Descriptions
for every position in your company.


Special Bonus:
The RemodelMAX Estimating excel database— 0ver 8,000 items used by builders and remodelers are included in this comprehensive work. Includes the man-hours for each item and lists the hourly labor costs used for each category, with current prices for your city—included at no extra charge!

Don’t re-invent the wheel,
see what works for others!

Upcoming Seminar Calendar with Locations for 2019


W. Palm Beach, 33407 - July 16/17 - Tue/Wed
Panera Bread, 771 Village Blvd, 561-689-9200

Orlando (Maitland), 32751 - July 19/20 - Fri/Sat
Einstein Bros Bagels Conf Room, 441 S. Orlando Ave, 407-644-3892

St. Pete (Seminole), 33777- July 23/24 - Tue/Wed
Perkins Rest. Library Rm., 8841 Park Blvd., 727-393-3339

Sarasota, 33232 – July 26/27 - Fri/Sat
Perkins Banquet Rm, 5821 Fruitville Rd., 941-342-6555

Clearwater, 33759 – July 30/July 31 - Tue/Wed
Perkins Banquet Rm, 5821 Fruitville Rd., 941-342-6555

Plant City, FL 33563 - Aug 2/3 - Fri/Sat
Buddy Freddy's Restaurant, 1101 Goldfinch Dr, 813-754-5120

Pompano, 33069 - August 6/7 - Tue/Wed
Golden Corral Banquet Rm, 2100 W. Atlantic Ave, 954-582-0225

Miami, 33194 - August 9/10 - Fri/Sat
Miccosukee Rsrt and Gaming, 500 S.W. 177th (Krome) Ave., 305-925-2555

Florida City, 33034 - August 13/14 - Tue/Wed
Golden Corral Banq. Room, 33525 S. Dixie Hwy., 305-246-8699

Hollywood, 33021 - August 16/17 - Fri/Sat
Piccadilly Cafeteria Banq. Rm., 4500 Hollywood Blvd., 954-966-0636

SPECIAL: lunch included at all events!!
Plus, Over $200 in free software just for attending any two days.
Free Parking at All Events


Show up at 8:15 am. Each new two-days of seminar for 2019, with lunch—meets the ECLB, CILB, M/D, Pinellas, Broward and all county and state requirements for 2019 including; Workers Comp, Job Safety, Bus. Practices, Advanced Code, Wind Mitigation, Rules and Laws, Chapter 10 (M/D) and FL Statute 713.

Seminar also includes Chapter 9 for Broward contractors.

Approved for Florida Registered and Certified, Pinellas and all other counties; 14 hrs (7 ceu/day).

Approved for Miami/Dade, 16 hrs(8 ceu/day--Miami/Dade contractors attend additional one hour per day, finishing at 5:30pm).

Certificates of Completion are handed out at the end of the seminar and CEU credits are promptly reported to State of FL electronically.

Registration Confirmations are sent every weekend by email.

  Seminar Registration Form

Reserving for a seminar and downloading your free software, reports and
estimating database is very easy following steps 1 through 6 below;

1. Reserve for: Florida 2019 CEU Seminar  
Subject: Inquiry Only
Please complete sections 2 & 3 and I will contact you within 24 hours.
Making a reservation
Please complete all sections and receive your initial confirmation when you hit the "send registration" button below.
Adding other attendees to your reservation
Enter the new name(s) in section 3, resubmit the payment information in section 4 and indicate the original attendee's name in section 5.

2. The Attendee's Contact Information
Attendee Name:
City, State, Zip:
Telephone: Fax:
Email* Address:

3. Seminar Cities and Dates, Name(s) of other attendee(s) (if any)
If attending 2 days, same city - Seminar City/Dates:
If attending only 1 day - Seminar City/Date:
2nd Day in Other City - Seminar City/Date:
Number Attending:
2nd Attendee's Name:
2nd Attendee's Email* Address:  
3rd Attendee's Name:  
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(if more than 4 attendees add names/email in comments section below)
4th Attendee's Email* Address:  

4. Calculate Registration Fees and Enter Your Credit Card Information
Fee Schedule:
   2 days
  Attendee #1 $225.00/ea.
  Attendee #2 $150.00/ea.
  Attendee #3 $150.00/ea.
  Attendee #4 or more $150.00/ea.

For more than 4 attendees, add names and email addresses in 'comments' area at Step 5.

Include all fees in your calculation and enter in "Applicable Fee" area next.

   1 day
  Attendee #1 $125.00/ea.
  Attendee #2 $80.00/ea.
  Attendee #3 $80.00/ea.
  Attendee #4 or more $80.00/ea.

For more than 4 attendees, add names and email addresses in 'comments' area at Step 5.

Include all fees in your calculation and enter in "Applicable Fee" area next.

Registration Total: Please enter your total registration amount.
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I ACCEPT: I hereby authorize any charges in the name of 'TechKnowledge' that may be made on my credit card as shown in the "Registration Total" area above.

5. Questions or Comments

PLEASE NOTE: Email* information is important. You will receive email confirmation by the end of the week (or sooner) after you click 'send registration' below. You will receive follow-up reminders as your attendance date nears by email. We do not share or sell your email address or other information..



Seminar Testimonials


"Mike, your seminar is so packed with ideas it's like trying to drink from a fire hose!"
Kevin Eads, Longwood, FL

"More points than a Swiss Army knife."
John Long, Miami, FL


Mike showed how to beat the so-called competitor that obtains jobs on price alone."

"Use Mike's systems to know your overhead costs, monitor labor and material costs."

"Mike, I don't know if you hear this kind of reply often, but the seminars changed my life."

"We made changes the day after the seminar, and they seem to be working for us."

“I owe you a huge thank you! When I attended your continuing education seminar in Punta Gorda back in 2006, little did I know you were setting me on a path to success. We just received 2010 Green Builder of The Year from Charlotte County, and business continues to improve.

Thanks! “
Beth Cantin


“Thank you, Mike. It was great, an eye opener for me. Take care”


Hello Mike,
At ACI PA your opening was great. The subject matter of proper pricing and business development are what I’m interested at this point. My company grew quickly due to good customer and technical skills, but we are in that 1+million $ range where processes are needed to break through. I’ve been in the IAQ and HVAC field for 24 years and started this company the end of 2007. I see no reason we can’t function at a NP of 25% to 35% in the home and building performance business--pending proper planning of course.

At one of the breakouts you displayed a spreadsheet to help breakdown cost vs. overhead, can you send a copy. My bookkeeper is great, but I need to figure out these numbers in a way that helps me manage and determine price.
Thank You,

David Hoh
DH Services Group, Inc.
Lake Como, NJ


Good Afternoon Mike:
It was a pleasure meeting you last week at the ACI / PA Home Energy conference. Thank you for all the valuable information you provided. I have already changed a number of business practices. I am following up on your offer to send me the Home Performance Database for Clear Estimates.
Thank you.

Best Regards
Gary Altoonian, GCP

Hi Mike,
I attended your pre-conference session in San Francisco covering sales and marketing. You had offered to forward the slides from the sessions and the estimating template you developed for the Florida WAPs. Your sessions were timely and the content highly relevant for where we are in our development cycle. When could I expect to get these resources?

Thank you, Philip Cecchini


Hi Mike,
I attended for your two-day session in San Francisco and it was great! I have been combing through my notes and the slides you gave us in preparation for my launch as a Home Performance contractor. I do have one small request, can you send me the Lead Form in MS Word format? I really like the format and content and would like to make a few tweaks specific to my presentation. It would save me the effort of recreating it from ground zero.

Thanks again for all of your insight. I look forward to crossing paths again someday in the future.

David M. Sipes
Gentry Homes, Inc.

Hi Mike,
How are you? Stuart and I attended one of your sessions at the JLC Live show in Providence, we are also clients of Melanie Hodgdon’s…just to help you remember us!

I wanted to say thanks again for all your wonderful information. We have had some great success implementing your ideas. The biggest thing that has worked for us is grasping onto the concept of selling ourselves more and in turn charging more. We have offered a 5 year warranty and also have begun the process of making a presentation book. Just merely showing confidence with our ideas, and expertise we have sold three jobs and have charged what we need to charge and are making money! It feels good not to feel guilty about making money and have a renewed confidence! Thanks so much. We were hoping to make one of your seminars in Massachusetts but we couldn’t do it. We hope to make one in the fall. I need to give you a new email address for your newsletter. The other one isn’t working right. Please change it.

Take care!

Stuart & Paula Goode
Goode Enterprises, Inc.
Damariscotta, ME

Mike- I saw you at the B4 Conference in Wisconsin Dells and I wanted to take this chance to say I enjoyed your talk. Hope to see you there next year.

Richard Baker, CR
Construction Services of Waunakee
Waunakee, WI

Hi Mike,
Thanks for the interesting meeting yesterday. I’ve been in the HVAC business for 40 years and there is always something new to learn as you certainly proved yesterday. During the meeting I understood you to say that you would email your presentation slides as well as Job Descriptions to those who requested them. I’m requesting.

Thank you,

Jim Sancin
Lakewood Furnace Co.
18502 Detroit Ave.
Lakewood, OH 44107


Doug Shure from P.K. Wadsworth Heating & Cooling sending you a message to thank you for the very informative seminar in Huron Ohio March 15, lots of good information. Also you offered to send a copy of the slides you used at the course to anyone if they would email their web address to you, if you would do that I would greatly appreciate it, that will help me to go over the information with my boss and the rest of the company.


Thank you, Doug


Thanks Mike, I enjoyed the training and have started making the change already. Please feel free to keep me in your contact list and send along helpful ideas when you can. Regards, Pat

Patrick S. Petty
Verdant Services, Inc


Hi Mike,
I really enjoyed your presentation over the last couple of days and I'm glad I had the opportunity to sit in on it as a substitute. We had briefly talked about my being able to get a copy of the slides used in your presentation however, since I was sitting in for someone else you didn't have my e-mail address to send them to me. I am including it here, and look forward to being able to review the information. Once again, thanks for a great couple of days and I hope I have the chance to hear you speak again.


Jack Howard

Thanks for the class. Outstanding material and a great comprehension of all elements (pun) involved to be successful. Knowledge is power. Sorry I missed the second day, after reviewing slides I needed to be there for that. My desire is to become very successful in the home performance contracting arena and I need your assistance. Your presentation made me realize two important concepts. If a department is not profitable, dump it. I am in the process of consolidation as I write this. Currently, I do the sales - primarily with builders, restaurant owners etc. Energy improvement sales are conducted by my auditors. Before I hire and create, I need to develop a sales department structure. I need commissions, tracking, marketing, compensation, training and individual job cost analysis. Is this a service you and your company provide? If not, do you have recommendations on an organization that can help me develop such a home performance sales force? Thanks for everything.




Other Speaking Events (Webinars*)


10 Steps to Build a Sustainable Business


Step 1: How to price your work quickly and accurately on the first visit
Step 2: Understand how and when to use allowance and Additional Work Orders
Tue, Feb. 5, 2019
3:00 PM - 4:30 PM EST

Step 3: How Many Inquiries Should It Take To Make the Sale
Step 4: Screen Your Inquiries and set Appointments Intelligently
Tue, April 23, 2018
3:00 PM - 4:30 PM EST

Step 5: Impress your Prospect with Your Wizardry – Wizards Earn More Money
Step 6: Create a Project that will Suit the Needs of the Prospect
Tue, May 21, 2018
3:00 PM - 4:30 PM EST

Step 7: Inform your Prospective Clients about How to Choose a Contractor
Step 8: What Information Does the Prospect Need to Make a Decision?
Tue, September 10, 2018
3:00 PM - 4:30 PM EST

Step 9: Present the Proposal and Get Paid On the First Visit
Step 10: Production Secrets; Under-promise and Over-deliver
Tue, November 5, 2018
3:00 PM - 4:30 PM EST

Monsters Under the Bed - Conditions that will challenge business sustainability next year.
Tue, December 17, 2018
3:00 PM - 4:30 PM EST

*Register at; (look for Webinars on the right side of page)
Free to BPI GoldStar Contractors and BPI Test Centers
$50 fee for all others.


Get Mike in front of your group


Contact; TechKnowledge Systems

        8345 NW 66th St.

        Suite 8371

        Miami, FL 33195



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