Seminars and Speaking

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Speaking Events  •  Get Mike in Front of Your Group

The objective of Mike’s seminars is to start you down the road of profitability and sustainability on the business side of your daily activities. Seminar Content is built around two facts that affect your success on a daily basis;

Fact Number ONE: “As a contractor your major limiting asset is time.”

As a remodeling professional, chances are you can get all the studs, insulation, drywall, cabinets, furnaces and concrete you need to build or install whatever is required for the services or products you provide. You can’t buy more hours to make your day long enough to accomplish everything you need to do. 

The only way around this shortage of time is to become more efficient by implementing processes to speed up the repetitive things that eat up your time and/or enlist the help of others by delegating authority.

Fact Number TWO: “Your success may depend on how soon you can install business processes to simplify complex activities.”

When you arrive on the job you have a process for installing a water heater, shell sealing, insulation, a new kitchen, building an addition or diagnosing the building’s performance (all complex activities). 

However you may have no processes in your business to assure sustainability. 

Sustainability is most often dependent on cash flow. The three most important processes for creating and maintaining cash flow in businesses are; positioning, pricing, and proposing. These complex processes are so inter-dependent that if one fails the others falter. When these processes work, profits follow. When there is a failure in one of these systems you might actually begin going out of business, regardless of how big you are or how long you have been in business. 

Sadly, too many contractors start going out of business the day they open their doors. The real issue is that often we don’t know what we don’t know!

Mike doesn’t claim to be the brightest person in the room during his seminars. Mike says; “We may not find all the answers during this day together, but we’ll for sure find the right questions. If you know the right questions, you can get the answers.”


The Price is Too High! (w/1 hr of Energy Code)

Seminar Content for upcoming 7 hr. 2019 CEU seminars in MN and WI

A quick and accurate system of estimating avoids the bottleneck. No matter how efficient your marketing system is at producing good leads, and no matter how well your sales system works, an inefficient estimating system can cancel out all of the advantages provided by either.

A realistic goal might be to estimate and create the specifications of smaller jobs while in the customer's living room. On larger jobs we create a budget and leave the first call with a 'design/build' agreement. And there are other approaches to winning the job that we will discuss during the day.

If you are serious about change and if you have another person actively involved in your office, I can be more effective at training both of you. If I train only you I would effectively be deputizing you to transfer the message to others and we would waste time. I would still be successful with my training, however it would take you longer to make changes. I know this from personal experience.

I can't tell you how many educational events I attended over the years and returned to my office with good ideas. I can however tell you how many times these ideas lay hidden in my notes and among other scraps of paper on my desk for months or sometimes years until I could implement them; every time!

Change happens more quickly when everyone is included in planning the proposed changes from the beginning.


Over $200 in
free software
just for attending!


Free Software Tools:
Overhead Calculator

Free Report:
Results-Oriented Job Descriptions
for every position in your company.


Special Bonus:
The RemodelMAX Estimating excel database— 0ver 8,000 items used by builders and remodelers are included in this comprehensive work. Includes the man-hours for each item and lists the hourly labor costs used for each category, with current prices for your city—included at no extra charge!

Don’t re-invent the wheel,
see what works for others!

Upcoming Seminar Dates and Locations


The Price is Too High!
Approved; MN Department of Labor and Industry (DLI)
Approved; WI Department of Safety and Professional Services (DSPS)

Seven Hour Seminar with lunch included—8:30 am to 4:30 pm

Price: $119.00 for one person, $99.00 for each additional person.

Certificates of Completion are distributed at end of seminar.

Locations (all private dining rooms) and Dates of seminars:

Duluth - Grandma's Saloon and Grill, 522 Lake Avenue S,
Feb. 22, 2019, Friday, ph# at location; 218-727-4192

Maple Grove - Golden Corral Restaurant, 13603 Grove Dr.
Feb. 25, 2019, Monday, ph# at location; 763-205-4570

Baxter - Arrowwood Lodge, 6967 Lake Forest Rd.
Feb. 26, 2019, Tuesday, ph# at location; 218-822-5634

St. Cloud - Granite City Restaurant, 3945 2nd St. S.
Feb. 27, 2019, Wednesday, ph# at location; 320-203-9000

Woodbury - Bonfire Woodfire Cooking, 1424 Weir Dr.
Feb. 28, 2019, Thursday, ph# at location; 651-735-0085

Rochester - Whistle Binkies on the Lake, 247 Woodlake Dr,
Mar. 1, 2019, Friday, ph# at location; 507-424-1227

Bloomington - Green Mill Inn @ Holiday Inn, 1204 W 94th St.
Mar. 4, 2019, Monday, ph# at location; 952-746-9900

Certificates of Completion are distributed at end of seminar.


SPECIAL: lunch included at all events!!
Plus, Over $200 in free software just for attending any two days.
Free Parking at All Events

The Price is Too High!

Show up at 8:15 am, The Price is Too High! seminar starts at 8:30 am each day, lunch is included, we finish at 4:30 pm each day. All events take place in private meeting rooms at specified locations.

Registration confirmations are sent every Saturday by email or fax.

  Seminar Registration Form

Reserving for a seminar and downloading your free software, reports and
estimating database is very easy following steps 1 through 6 below;

1. Reserve for: MN/WI CEU Seminar  
Subject: Inquiry Only
Please complete sections 2 & 3 and I will contact you within 24 hours.
Making a reservation
Please complete all sections and receive your initial confirmation when you hit the "send registration" button below.
Adding other attendees to your reservation
Enter the new name(s) in Step 3, resubmit the payment information in Step 4 and indicate the original attendee's name in Step 5.

2. The Attendee's Contact Information
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3. Seminar Date, City, Name of other attendees (if any)
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4. Calculate Registration Fees and Enter Your Credit Card Information
Fee Schedule:
   1 day
  Attendee #1 $119.00/ea.
  Attendee #2 $99.00/ea.
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  Attendee #4 or more $99.00/ea.

For more than 4 attendees, add names and email addresses in 'comments' area at Step 5.

Include all fees in your calculation and enter in "Applicable Fee" area next.

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5. Questions or Comments

PLEASE NOTE: Email* information is important. You will receive email confirmation by the end of the week (or sooner) after you click 'send registration' below. You will receive follow-up reminders as your attendance date nears by email. We do not share or sell your email address or other information..



Seminar Testimonials


"Mike, your seminar is so packed with ideas it's like trying to drink from a fire hose!"
Kevin Eads, Longwood, FL

"More points than a Swiss Army knife."
John Long, Miami, FL


Mike showed how to beat the so-called competitor that obtains jobs on price alone."

"Use Mike's systems to know your overhead costs, monitor labor and material costs."

"Mike, I don't know if you hear this kind of reply often, but the seminars changed my life."

"We made changes the day after the seminar, and they seem to be working for us."

“I owe you a huge thank you! When I attended your continuing education seminar in Punta Gorda back in 2006, little did I know you were setting me on a path to success. We just received 2010 Green Builder of The Year from Charlotte County, and business continues to improve.

Thanks! “
Beth Cantin


“Thank you, Mike. It was great, an eye opener for me. Take care”


Hello Mike,
At ACI PA your opening was great. The subject matter of proper pricing and business development are what I’m interested at this point. My company grew quickly due to good customer and technical skills, but we are in that 1+million $ range where processes are needed to break through. I’ve been in the IAQ and HVAC field for 24 years and started this company the end of 2007. I see no reason we can’t function at a NP of 25% to 35% in the home and building performance business--pending proper planning of course.

At one of the breakouts you displayed a spreadsheet to help breakdown cost vs. overhead, can you send a copy. My bookkeeper is great, but I need to figure out these numbers in a way that helps me manage and determine price.
Thank You,

David Hoh
DH Services Group, Inc.
Lake Como, NJ


Good Afternoon Mike:
It was a pleasure meeting you last week at the ACI / PA Home Energy conference. Thank you for all the valuable information you provided. I have already changed a number of business practices. I am following up on your offer to send me the Home Performance Database for Clear Estimates.
Thank you.

Best Regards
Gary Altoonian, GCP

Hi Mike,
I attended your pre-conference session in San Francisco covering sales and marketing. You had offered to forward the slides from the sessions and the estimating template you developed for the Florida WAPs. Your sessions were timely and the content highly relevant for where we are in our development cycle. When could I expect to get these resources?

Thank you, Philip Cecchini


Hi Mike,
I attended for your two-day session in San Francisco and it was great! I have been combing through my notes and the slides you gave us in preparation for my launch as a Home Performance contractor. I do have one small request, can you send me the Lead Form in MS Word format? I really like the format and content and would like to make a few tweaks specific to my presentation. It would save me the effort of recreating it from ground zero.

Thanks again for all of your insight. I look forward to crossing paths again someday in the future.

David M. Sipes
Gentry Homes, Inc.

Hi Mike,
How are you? Stuart and I attended one of your sessions at the JLC Live show in Providence, we are also clients of Melanie Hodgdon’s…just to help you remember us!

I wanted to say thanks again for all your wonderful information. We have had some great success implementing your ideas. The biggest thing that has worked for us is grasping onto the concept of selling ourselves more and in turn charging more. We have offered a 5 year warranty and also have begun the process of making a presentation book. Just merely showing confidence with our ideas, and expertise we have sold three jobs and have charged what we need to charge and are making money! It feels good not to feel guilty about making money and have a renewed confidence! Thanks so much. We were hoping to make one of your seminars in Massachusetts but we couldn’t do it. We hope to make one in the fall. I need to give you a new email address for your newsletter. The other one isn’t working right. Please change it.

Take care!

Stuart & Paula Goode
Goode Enterprises, Inc.
Damariscotta, ME

Mike- I saw you at the B4 Conference in Wisconsin Dells and I wanted to take this chance to say I enjoyed your talk. Hope to see you there next year.

Richard Baker, CR
Construction Services of Waunakee
Waunakee, WI

Hi Mike,
Thanks for the interesting meeting yesterday. I’ve been in the HVAC business for 40 years and there is always something new to learn as you certainly proved yesterday. During the meeting I understood you to say that you would email your presentation slides as well as Job Descriptions to those who requested them. I’m requesting.

Thank you,

Jim Sancin
Lakewood Furnace Co.
18502 Detroit Ave.
Lakewood, OH 44107


Doug Shure from P.K. Wadsworth Heating & Cooling sending you a message to thank you for the very informative seminar in Huron Ohio March 15, lots of good information. Also you offered to send a copy of the slides you used at the course to anyone if they would email their web address to you, if you would do that I would greatly appreciate it, that will help me to go over the information with my boss and the rest of the company.


Thank you, Doug


Thanks Mike, I enjoyed the training and have started making the change already. Please feel free to keep me in your contact list and send along helpful ideas when you can. Regards, Pat

Patrick S. Petty
Verdant Services, Inc


Hi Mike,
I really enjoyed your presentation over the last couple of days and I'm glad I had the opportunity to sit in on it as a substitute. We had briefly talked about my being able to get a copy of the slides used in your presentation however, since I was sitting in for someone else you didn't have my e-mail address to send them to me. I am including it here, and look forward to being able to review the information. Once again, thanks for a great couple of days and I hope I have the chance to hear you speak again.


Jack Howard

Thanks for the class. Outstanding material and a great comprehension of all elements (pun) involved to be successful. Knowledge is power. Sorry I missed the second day, after reviewing slides I needed to be there for that. My desire is to become very successful in the home performance contracting arena and I need your assistance. Your presentation made me realize two important concepts. If a department is not profitable, dump it. I am in the process of consolidation as I write this. Currently, I do the sales - primarily with builders, restaurant owners etc. Energy improvement sales are conducted by my auditors. Before I hire and create, I need to develop a sales department structure. I need commissions, tracking, marketing, compensation, training and individual job cost analysis. Is this a service you and your company provide? If not, do you have recommendations on an organization that can help me develop such a home performance sales force? Thanks for everything.




Other Speaking Events


Building Performance Institute

- Live Webinars including Q and A - register directly at;

Invite your Team; change happens more quickly when everyone is involved: Content is Perfect for an office, sales, production or staff meeting.

2019 Webinar Series; 10 Steps to Build a Sustainable Business

Plus a bonus session; Monsters Under the Bed!


Step 1. How to price your work quickly and accurately on the first visit

Step 2. Understand how and when to use allowance and Additional Work Orders

.....Wed, Wed, February 5, 2019

.....3:00 PM - 4:30 PM EST

Step 3. How Many Inquiries Should It Take To Make the Sale - Advanced level

Step 4. Screen Your Inquiries and set Appointments Intelligently - Advanced level

.....Wed, April 23, 2019

.....3:00 PM - 4:30 PM EST

Step 5. Impress your Prospect with Your Wizardry – Wizards Earn More Money- Advanced level

Step 6. Create a Project that will Suit the Needs of the Prospect - Advanced level

.....Wed, June 21, 2019

.....3:00 PM - 4:30 PM EST

Step 7. Inform your Prospective Clients about How to Choose a Contractor - Intermediate level

Step 8. What Information Does the Prospect Need to Make a Decision? - Intermediate level

.....Wed, September 10, 2019

.....3:00 PM - 4:30 PM EST

Step 9. Present the Proposal and Get Paid On the First Visit - Advanced

Step 10. Production Secrets; Underpromise and Overdeliver - Advanced

.....Wed, November 5, 2019

.....3:00 PM - 4:30 PM EST

BONUS Step 11. Monsters Under the Bed - Conditions that will challenge business sustainability next year.

.....Wed, November 17, 2019

.....3:00 PM - 4:30 PM EST



Get Mike in front of your group


Contact; TechKnowledge Systems

        8345 NW 66th St.

        Suite 8371

        Miami, FL 33166



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