The Story of TechKnowledge Systems

Biography  •  Speaking Topics •  Awards and Honors  •  Consulting Clients
Conference and Industry Events  •  Schedule Mike for Your Event

TechKnowledge Systems provides information, training, software and data, advice and support for contractors of all types but primarily those who sell to the homeowner. Though located in Florida, the company has accumulated thousands of clients from throughout the United States and Canada by providing live seminars for contractors, architects, designers, sales professionals, insurance adjusters, homeowners and building officials from 1986 until present.

During the 1990's the company added building scientists and building performance contractors to the list of clientele as the topic of energy conservation in homes became more mainstream with advances in testing and diagnostic technology. 

Live seminars over time led to private mentoring with clients ranging from contractors to Fortune 500 companies to various cities, states and governmental agencies on the state and federal level. The area of expertise of TechKnowledge Systems has strengthened over the years beginning with 'price'- how the contractor determines a fair price for services performed and/or products installed in the home.


Later Mike was commissioned to write a book on the topic of how to 'propose' the project to the homeowner by the late Walt Stoeppelwerth who was associated with the publishing company HomeTech in Bethesda, MD.


Soon afterward, Mike was asked to consult with the Owens Corning Company in Toledo, Ohio about marketing--how to best 'position' the contractor in front of the homeowner.


Today Mike continues to teach the best practices in the industry regarding these three topics;

  1. How to 'Position' the company to attract the attention of the prospect.
  2. How to 'Price' the project quickly and accurately.
  3. How to 'Propose' a mutually agreeable, professionally presented solution.

Among his contractor clients, those who are able to attain the level of expertise required, perform at the upper levels of the industry and report increased efficiency and profitability.


Biography for Mike Gorman


Mike has been active in the Finance and Remodeling Industries for over 20 years with hands-on experience in carpentry, sales, estimating, supervision and management as well as mortgage financing relating to remodeling, new home building, weatherization and building science. His years of activity as an award-winning general contractor with experience in building science, passive and active solar design and wind powered electric generator installation provides the platform for his activities as a speaker, author, consultant, and columnist. His recently published book;

          If I SELL You I Have a Job

                If I SERVE You I Create a Career!


has filled a void in the area of sales training for professional ‘in-home’ sales people. Mike is active in the firm TechKnowledge Systems, located in Miami, FL.

Mike has attained his Certified Remodeler (CR) status from the National Association of the Remodeling Industry (NARI), and has help local, regional, and national offices with NARI.

During the past decade Mike has presented seminars on various topics internationally to audiences of contractors, architects, designers, realtors, insurance agents and adjusters, utility companies, building scientists and building officials. Additionally he has presented seminars and training at numerous Conferences and Industry events, as well as for clients ranging from small and large contracting firms to Fortune 500 companies and governmental agencies.

Recently Mike has created online courses in a logical, linear sequence in an effort to make his training more readily available.



Speaking Topics


How to Determine a Fair Price,
Estimating at the Kitchen Table

Creating Profits from Building Performance
How to Win the Job without Leaving Your Profits on the Table
Close the Deal at the Kitchen Table

Managing To Exceed the Client's Expectations

What Happens When the Phone Stops Ringing (and how to avoid this disaster)

Starting and Building a Home Performance Company
How to Win the Job in the Remediation Business
Adding Building Science to your Scope of Work
Making the Shift from Technical Wizard to Business Manager

Take your Business to the Next Level
Training and Retaining
Paying for Performance—Everyone Wins!

10 Business Strategies for Successful Contractors


Also; BOOT CAMP (one or two, seven or eight hour days)



Awards and Honors


“TOP 500 Industry Leaders”, 1980-86, QUALIFIED REMODELER MAGAZINE
NARI Regional “Contractor of the Year”, 1988
Who’s Who in the West, 1989 to present
Who’s Who Among Emerging Business Leaders, 1991 to present
Who’s Who in America, 1997 to present
Who’s Who in Finance and Industry, 1997 to present
Who’s Who in 20th Century America, 2001
Contributing Editor for Remodeling News Magazine
Contributor; Home Energy Magazine
Contributor; Building Performance Institute (BPI) website


Conferences & Industry Events


The NARI National Convention and Show
The NAHB Remodeler’s Show
The PCBC Western Builders Show
The Southern Bldng Show and Conference
The Building Industry Association Show
The Southeast Building Show
The National Assocociation for the Self-Employed
The National Kitchen and Bath Show
The Northeast Regional Bldg Performance Forum
Eastern Home Building and Remodeling Expo
Affordable Comfort Symposium
Home Performance Strategies Conference
Energy Center WI Smarter Bldg Conference
The NAHB International Building Show
The Journal of Light Constr - JLC Live
Remodeler’s Edge, MN
Pennsylvania Energy
Residential Energy Systems Network (RESNET)
The Environmental Protection Agency (EPA) Energy Star Program
Various Chapters of; NKBA, NARI, NAHB, AIA
Energy Star Summit Colorado

Energy and Efficiency Building Alliance (EEBA)

Brand Cool

Residential Energy Services Network (RESNET)


Schedule Mike for Your Next Event


Contact; TechKnowledge Systems

        8345 NW 66th St.

        Suite 8371

        Miami, FL 33195



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